Advertiser Solutions

MIVA Pay Per Click Ads Leads delivered to your website Drive targeted leads to your website You set the price, and only pay for the traffic MIVA delivers Get listed on MIVA's network of partner website - we power over 2 billion queries each month £79 Free! Sign up now for a MIVA Pay-Per-Click account and we will waive the usual registration fee. More information on Pay Per Click MIVA Precision Network MIVA has two Pay-Per-Click networks: the existing MIVA Core Network and now a new, vertical specific Pay-Per-Click network called The MIVA Precision Network. The MIVA Precision network enables you to: Concentrate on key business categories or 'verticals' Receive targeted leads specific to your business sector Find out more about our new, vertical Pay-Per-Click Network. Need assistance or want to speak to us? We'll call you. (Mon-Fri 9am-6pm GMT) Contact our Sales Team on +44 (0)800 862 0004 / (0)203 137 1331 or by email on adsales.uk@miva.com Media Agencies How does MIVA work?

MIVA PAY-PER-CLICK

Connect with customers who are searching the web for products and services. Sign up to the MIVA Network today, and start finding new customers in 48 hours.

HOW DOES MIVA PAY-PER-CLICK WORK?

• You choose keywords that relate to your business
• You write the title and description you want to appear in our listings
• You set the bid amount
• You send users where you want them to go
• We distribute your listings across the MIVA Network.

WHY USE MIVA PAY-PER-CLICK?

Targeted Leads - Targeted Internet traffic makes for high conversion rates. MIVA targets your ads to users who are actively looking for your products.

Only Pay for Results - You only pay when we deliver customers to your website. It is 100% cost effective and accountable.

Control - You choose your position in MIVA listings. You choose your price. You control how much or how little you spend.

Reach - Reach customers who are looking for what you offer. Each month, MIVA can display our adverts in front of 2 billion Internet queries.

ROI - The bottom line? We deliver to your business's bottom line. MIVA delivers real return on your advertising investment.

WHERE WILL MY MIVA PAY-PER-CLICK ADS APPEAR?

MIVA is not a destination site but a network of partner sites. When you advertise with MIVA, your ad can appear across the MIVA Network.

MIVA ads appear on search engine partners and next to relevant content on partner sites.

Our network is made up of a wide range of diverse partners, each with a unique demographic.

We power over 2 billion queries every month.

More than just search

We realise customers do more than just search on the web - they also browse websites looking for impartial advice and information. That is why we also include keyword-targeted listings in relevant content areas of our partners' sites. For example, a consumer reading a review of the latest Sony notebook on one of our partner sites might see MIVAs listings for the keyword 'Sony notebook' next to the review.

WHO USES MIVA PAY-PER-CLICK?

MIVA works with more than 100,000 clients from Blue-chip multinationals like British Airways, to online companies like LastMinute.com and eBay, to the smallest SME's.

MIVA Pay-Per-Call

Want to make your phone ring, but pay for the call only when you have a potential buyer on the line?

MIVA Pay-Per-Call leverages the power of Web search to match buyer and seller, then allows you to close business with your customer directly - over the phone. Your ads will appear across the MIVA Pay-Per-Call network, and you don't even need a website to participate.

Why use MIVA Pay-Per-Call?

• Target specific audiences by location; locality, city, county and/or national
• Guide customers through complex buying decisions
• Sell to online customers without having a web presence
• Decide what times of the day you want to receive calls
• Control the price you are prepared to pay for a phone call

Source: US Data, DMA October 2004

ADVERTISER BENEFITS of MIVA Pay-Per-Call:

Pay-Per-Call converts customers to buyers because you can

Own the customer relationship at each stage of the buying/sales cycle-from branding through the transaction itself
Pre-Sell, Up-sell, Re-sell - in other words, build a relationship
Provide insight into complex goods and services
Answer questions. Overcome objections